GETBOX is a world-leading designer toy blind box platform.
We believe designer toys are more than collectibles; they are emotional connections and expressions of self.
Magic Toys Sdn. Bhd. is an emerging mobile internet enterprise based in Kuala Lumpur, Malaysia, integrating internet technology research and development, e-commerce platform operation, and live-streaming e-commerce. Positioned as a core disseminator of trendy entertainment culture, the company is committed to promoting designer toy culture to the public, leading a better lifestyle, and attracting more young people who love designer toys; at the same time, it collaborates with well-known IPs at home and abroad to create a diversified and innovative brand culture and convey the life attitude of “Fun Life”.
Based on years of in-depth research and industry accumulation in the designer toy market, combined with the iteration of market demand and the trend of industry development, the company has officially launched the “Getbox” website targeting the ACG designer toy sector, ushering in a new business layout. With blind box sales as its core, “Getbox” innovatively launches various interesting gameplay, creating a trendy and novel consumption experience for consumers and helping to open a new era of designer toy blind boxes.
Internet
Technology R&D
E-commerce
Platform Operations
Live-streaming
E-commerce
Blind Box Sales
IP Collaboration
During my years growing up in Singapore, I was always fascinated by how IP characters could transcend the boundaries of language and culture, touching people’s hearts.
“He firmly believes that every player deserves to find their own passion and surprise at GETBOX.”
Founder & CEO
Co-founder & COO
“The essence of operations is not numbers, but the sense of anticipation players feel each time they open a box. We want to turn that anticipation into one of life’s most beautiful little joys.”
With over 8 years of experience in e-commerce operations and brand growth, she previously worked at leading Southeast Asian e-commerce platforms such as Shopee and Lazada.
Chief Technology Officer (CTO)
“Technology is not a cold system, but the foundation that protects the fairness of every transaction. Southeast Asia’s network environment is complex and ever-changing, so our architecture must remain rock-solid under any conditions.”
Before joining GETBOX, he worked at technology companies such as Grab and Garena, bringing over 10 years of experience in internet and e-commerce platform development.
Chief Marketing Officer (CMO)
“Designer toy culture is growing at an astonishing pace across Southeast Asia. Our mission is to make GETBOX the most compelling brand voice in this wave.”
With nearly 10 years of experience in brand marketing and community operations, she specializes in content ecosystem development, KOL matrix operations, and cross-cultural brand storytelling.
The GETBOX team is composed of seasoned professionals from the e-commerce, gaming, and technology industries.
Team members have an average of 8–10 years of industry experience, covering core areas such as product, technology, branding, operations, and design.
Team members have previously worked at leading Southeast Asian and global companies such as Shopee, Lazada, Grab, Garena, and TikTok, bringing strong backgrounds in internet products and data-driven operations. They also have rich hands-on experience and passion in the designer toy and collectibles culture, with sharp insights into IP value, user behavior, and market trends.
From platform architecture and blind box algorithms to brand design and community operations, the GETBOX team is built on professionalism and driven by passion, continuously pushing the platform forward in fairness, entertainment value, and innovative experiences.